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Right Content, Right Time

Map your content to the needs and roles of your prospects

Compelling content is the fuel that powers lead nurturing, but not just any content will do. The best content informs prospects, facilitates the buying process, and lays the foundation for an ongoing conversation. This eBook will show you techniques to move prospects through the sales cycle, including:

  • How to use content to spark an ongoing conversation with prospective buyers
  • How to determine what kinds of content best meet the needs of your prospective buyers
  • The importance of buyer personas and channel communication preferences
  • What pitfalls to avoid as you create content for your own content marketing efforts