Marketing Automation Owners Manual
Fine-tune your marketing automation engine
Whether you're responsible for selecting and implementing a new marketing automation platform (MAP) or managing the architecture and measurement of complex marketing programs, the Marketing Automation Owners Manual is packed with templates, step-by-step instructions, and a toolbox of additional resources to help you:
- Select, migrate, or implement a marketing automation platform.
- Manage and optimize programs for lead scoring, sourcing, and nurturing.
- Create dashboards to prove the ROI of your marketing automation investment.
- Keep your platform data free of duplicate or inaccurate records. Align sales and marketing ops teams around the right goals and KPIs.