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Marketing Automation Owners Manual

Fine-tune your marketing automation engine

Whether you're responsible for selecting and implementing a new marketing automation platform (MAP) or managing the architecture and measurement of complex marketing programs, the Marketing Automation Owners Manual is packed with templates, step-by-step instructions, and a toolbox of additional resources to help you:

  • Select, migrate, or implement a marketing automation platform.
  • Manage and optimize programs for lead scoring, sourcing, and nurturing.
  • Create dashboards to prove the ROI of your marketing automation investment.
  • Keep your platform data free of duplicate or inaccurate records. Align sales and marketing ops teams around the right goals and KPIs.