The B2B Marketing Strategy Template
A tool to build and document your strategy
Using the same tool we use at Yesler to build strategies for some of the world's biggest tech companies, this template will help you:
- Document and build your end-to-end marketing strategy—from business goals and buyer journeys to distribution and measurement.
- Align your content and campaigns to the needs of your target audience—at each stage of the buyer’s journey.
- Map your marketing assets to keywords, budget, schedules, platforms, and most importantly, measurement.
- Work from a detailed example of a completed template to make sure your bases are covered.