Building a Blueprint for B2B Sales Enablement Success
Erase the line between sales and marketing
Companies that achieve true sales enablement create more sales opportunities, close bigger deals, generate higher revenues, lower their cost per lead, and experience greater customer satisfaction. But getting it right is hard to do.
In this webinar, you will learn
- An actionable definition of what it means to enable sales
- The necessary rules of engagement for true marketing and sales alignment
- How to gauge sales enablement success, from changed attitudes to better analytics
- What marketing can do to improve sales success, from technology and tools, to collateral and content