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The Art of Buyer Personas

The key to better B2B content marketing

Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for – but first you have to know who they are and what they need to know. In this solution brief, you'll learn:

  • Why B2B marketers need buyer personas
  • How to create and use buyer personas
  • How to learn more about your buyers, including who to interview, how to interpret campaign data, and how to mine social media and other secondary sources
  • How to build a buyer persona content map to drive your content strategy