Build a Blueprint for Marketing Automation ROI

Marketing automation provides the right tools to segment, nurture and develop leads throughout the buyer's journey, but it can also be complex, time-consuming, expensive – and incredibly difficult to get right. Get more from your investment in marketing automation and learn how to:

  • Capture just the right amount of information on your landing pages
  • Enrich lead data, using both online and offline options
  • Score and profile leads efficiently and effectively
  • Qualify leads so you focus on the best and nurture the rest
  • Build a revenue model to streamline performance reporting

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