The 2013 B2B Marketing Advisory

Guidelines for selling to today’s business buyers

Today’s business buyers are independent. They’re not waiting to be ‘sold’ on your product’s latest features - in fact, they’re not waiting to be sold at all! As you develop your 2013 B2B marketing plans, are you prepared for this new reality?

Download this free Advisory guide to learn about the 6 marketing insights and tactics you need to implement this year.

  1. The new purchase decision tendencies of today’s empowered technology buyers.
  2. Developing compelling content marketing and why it is more important than ever.
  3. Lead nurturing and how marketing automation can help deliver the right content at the right time.
  4. Sales enablement tactics to align your marketing and sales teams.
  5. Tapping into the power of social marketing and transforming customers into outspoken advocates.
  6. Predictive analytics and demonstrating overall return on marketing investment (ROMI).

It's not too late! Download the Advisory and get your B2B marketing on track this year.

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